The main organizer is the self-regulating organization “Union of Microfinance Organizations "Microfinance and Development”. The jury committee consisted of the industry experts – leading financial journalists, representatives of the Central Bank of Russia and other regulatory organizations.
Every year, the expert commission examines more than 9,000 industry journalistic materials, among which the best ones are selected. When nominating the team, the jury evaluates, first of all, the impact of the PR department's activities on the industry image in the media, as well as the uniqueness and originality of the materials.